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Sr. Marketing Communications Specialist

DIGITAL MARKETING SPECIALIST
RESIDENTIAL & SMALL COMMERCIAL MARKETING, SOLAR,
DIGITAL MARKETING SPECIALIST
RESIDENTIAL & SMALL COMMERCIAL MARKETING, SOLAR,
NORTH AMERICA
About SunEdison
SunEdison, formerly MEMC Electronic Materials, is a global leader in solar and semiconductor technologies. SunEdison's solar business develops, finances, installs and operates distributed power plants, delivering managed, predictably priced solar energy services for commercial, government, utility and residential customers. SunEdison's has been a pioneer in the design and development of silicon wafer technologies for over 50 years. With R&D and manufacturing facilities in the U.S., Europe, and Asia, SunEdison enables the next generation of high performance devices. SunEdison's common stock is listed on the New York Stock Exchange under the symbol "SUNE". As of March 31, 2013, SunEdison has interconnected over 1 Gigawatt of solar energy.
SUMMARY OF FUNCTIONS
The Residential and Small Commercial Marketing team of which the Digital Marketing Specialist will be an integral part is responsible for supporting all functions of the RSC on-line business. This includes but is not limited to SEO, SEM, content creation, social media and digital properties. With the solar PV landscape evolving quicker than ever the Marketing group is a growing function and will drive the overall brand position globally as well as best in class customer acquisition strategies.
As a member of the Marketing team, you will work collaboratively to develop a world class digital marketing function. The Digital Marketing Specialist will support all digital marketing activities including but not limited to content development, site optimization, digital campaigns and customer acquisition programs. Acting in accordance with SunEdison's values, you bring strong quantitative skills, strategic thinking and tenacious execution that drives intelligent, sound decision-making and reliable results. This position reports to the Director of Residential and Small Commercial Marketing for RSC. The RSC group is faced paced, entrepreneurial and resembles a startup environment inside a large organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop the overall strategy for SEO activation
Lead the development of a marketing content including but not limited to social programs, blogs, and asset creation (imagery and videos)
Manage SEO and SEM agencies when appropriate
Web optimization focused on SEO and SEM
Create landing pages and additional web pages for alliance and optimization support
Report out on analytics and key metrics weekly with recommendations for improvement
Collaborate with corporate and international marketing departments
QUALIFICATIONS
3-5 year's experience implementing digital marketing optimization
Strong understanding of digital marketing tactics such as SEO, SEM, e-mail marketing, and content development are required
Consumer marketing experience is required
Solar experience not necessary
Strategic thinking combined with tactical execution skills
Strong program management skills
Excellent analytical, presentation, and communication skills
Ability to manage shifting priorities and tight deadlines
Must be customer focused and results driven
Must like faced paced start up environments
WORKING CONDITIONS
Reports to Director of Marketing, Residential and Small Commercial Marketing for RSC
Involvement of other departments:
Yes
Travel Requirements:
10%, mostly within US
DIGITAL MARKETING SPECIALIST
RESIDENTIAL & SMALL COMMERCIAL MARKETING, SOLAR,
NORTH AMERICA
About SunEdison
SunEdison, formerly MEMC Electronic Materials, is a global leader in solar and semiconductor technologies. SunEdison's solar business develops, finances, installs and operates distributed power plants, delivering managed, predictably priced solar energy services for commercial, government, utility and residential customers. SunEdison's has been a pioneer in the design and development of silicon wafer technologies for over 50 years. With R&D and manufacturing facilities in the U.S., Europe, and Asia, SunEdison enables the next generation of high performance devices. SunEdison's common stock is listed on the New York Stock Exchange under the symbol "SUNE". As of March 31, 2013, SunEdison has interconnected over 1 Gigawatt of solar energy.
SUMMARY OF FUNCTIONS
The Residential and Small Commercial Marketing team of which the Digital Marketing Specialist will be an integral part is responsible for supporting all functions of the RSC on-line business. This includes but is not limited to SEO, SEM, content creation, social media and digital properties. With the solar PV landscape evolving quicker than ever the Marketing group is a growing function and will drive the overall brand position globally as well as best in class customer acquisition strategies.
As a member of the Marketing team, you will work collaboratively to develop a world class digital marketing function. The Digital Marketing Specialist will support all digital marketing activities including but not limited to content development, site optimization, digital campaigns and customer acquisition programs. Acting in accordance with SunEdison's values, you bring strong quantitative skills, strategic thinking and tenacious execution that drives intelligent, sound decision-making and reliable results. This position reports to the Director of Residential and Small Commercial Marketing for RSC. The RSC group is faced paced, entrepreneurial and resembles a startup environment inside a large organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop the overall strategy for SEO activation
Lead the development of a marketing content including but not limited to social programs, blogs, and asset creation (imagery and videos)
Manage SEO and SEM agencies when appropriate
Web optimization focused on SEO and SEM
Create landing pages and additional web pages for alliance and optimization support
Report out on analytics and key metrics weekly with recommendations for improvement
Collaborate with corporate and international marketing departments
QUALIFICATIONS
3-5 year's experience implementing digital marketing optimization
Strong understanding of digital marketing tactics such as SEO, SEM, e-mail marketing, and content development are required
Consumer marketing experience is required
Solar experience not necessary
Strategic thinking combined with tactical execution skills
Strong program management skills
Excellent analytical, presentation, and communication skills
Ability to manage shifting priorities and tight deadlines
Must be customer focused and results driven
Must like faced paced start up environments
WORKING CONDITIONS
Reports to Director of Marketing, Residential and Small Commercial Marketing for RSC
Involvement of other departments:
Yes
Travel Requirements:
10%, mostly within US
SunEdison is an equal employment/affirmative action employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to email removed .

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