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Senior UX Design Researcher

VW. Two letters. Endless opportunities. A bright future.
Innovation. Sophistication. Optimization. This is our Passion.
Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg is one of the world's leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ?KODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Here in the US, we are blending German engineering with American ingenuity. Located in the heart of Silicon Valley, the Volkswagen Electronics Research Laboratory (ERL) is becoming the epicenter of vehicle electronics expertise in North America. The ERL team of engineers works with researchers and development teams in the US, Germany and across the globe. Our mission is to develop innovations and technologies for future generations of cars, and to transfer technologies from many industries into the automotive domain.
Senior UX Design Researcher
Role Summary
As a Senior UX Design Researcher you combine UI/UX Design and Research expertise into an integrated creative discipline, focused on designing digital user experiences for future VW Group vehicles. Through your craft, you tell visual & interactive stories and design unique solutions that have purpose and address real needs of people and brands.
You work as a core member of multi-disciplinary teams (internal, external, and international) to design, prototype, test, and iterate innovative UI/UX solutions that blend design, technology, strategy, and customer value, to open up the boundaries and inspire development teams and leaders to invest in new ideas. In doing so, you wear many hats, including acting as hands-on project lead, partnering with strategists, researchers, designers, developers and outside partners to guide the execution from and interaction design perspective and ensure our interactive work is beautifully made.
Responsibilities
Design, Ideation, Prototyping & Research (75%)
Lead the design, development, evaluation and documentation of novel, multi-modal UI/UX concepts & information architectures. Spark creative concepts through design thinking, user research, contextual inquiry and experimentation. Systematically ensure that concepts are coherent, satisfy user needs and expectations, have flexibility for future features, meet safety and regulatory requirements, and minimize driver distraction.
Participate in the definition and production of advanced user experience concepts and prototypes for future car lines and advanced applications around the car. Produce emotional, inspiring storyboards, interaction and visualization concepts, assets and artifacts for future cars and other digital exhibits around the vehicle.
Synthesize the ideas of the entire team, documenting and explaining the rationale behind UI/UX concept decisions, taking into account both customer needs and product constraints. Communicate & demonstrate UI/UX concepts to partners/management. Create forward momentum by iterating and selling ideas through prototypes and storytelling.
Identify focus areas for user research, select appropriate research methodologies, and synthesize user research results into actionable insights/metrics for iterative concept development. Communicate findings to the UI/UX Design & Engineering teams and partners/management.
Enable ways for the team to engage while managing complexity & stability in our high-fidelity prototypes, showcars & exhibits. Understand that frequent change is part of the creative process and ensure an agile workflow resulting in high-quality, on-time deliverables.
Handle relationships with technical & business partners, including defining & documenting project plans, requirements & dependencies.
Continuous Learning & Teaching (20%)
Keep up to date with design trends & consumer expectations shaped by emerging technologies. Showcase the latest creative uses of technology to the wider company and introduce emerging technologies into the human-centered design process.
Find opportunities to chip in that stretch beyond your comfort zone and grow your craft and skills. Take charge in continuously increasing your ability to help the team succeed.
Share your UX superpowers through teaching & mentoring others.
Maintain awareness of automotive safety standards & design guidelines for automotive UI design
Additional responsibilities (5%)
Do whatever it takes to get things done, while following company processes & procedures.
Years of Experience
You will need a strong portfolio demonstrating relevant experiences working as an Interaction Designer, UX Researcher, UI/UX Designer, Graphic Designer, Visual Designer, 3D Motion Designer, Human Factors Engineer, or related profession.
As a rough guideline, we're looking for professional growth & development that usually takes around:
4-9 years of experience with a Bachelor's Degree
2-7 years of experience with a Master's Degree
0-5 years of experience with a PhD
Education Required
Bachelor's Degree in Interaction Design, Human Computer Interaction, Human Robot Interaction, Human Factors Engineering, Psychology, Sociology, Anthropology, Fine Arts, Digital Arts, Graphic Design, Digital Design, 3D Design, Motion Design or a wide range of related fields.
Skills
Supportive & Inspiring: You always strive to bring out the best in others & yourself.
Fearless & Accountable: You find ways to say 'yes' and if something blows up, you own it, fix it & learn from it.
Organized & Considerate: You plan ahead to ensure a proper life-work balance for your teammates and yourself.
Forward Thinking: You're able to see beyond todays challenges and see the threads that make the future.
Master of GyShiDo: You're able to gracefully execute in a fast-paced environment.
Thriving on Ambiguity: You see the angles and opportunities in complex, ill-defined problems and help others find comfort and make sense of uncertainty.
Deliberately Humble: Your intellectual humility creates a space for your teammates to shine & grow.
Required Specialized Skills
Human-centered Design Methods: You systematically and collaboratively ensure that interactions, experiences & principles are grounded in research and refined based on the real needs of diverse users.
Empathetic Anticipator of Friction & Behavior: You have great instincts and tenacity for looking beyond the surface and deconstructing complex interactions and tensions between technology and human behavior to develop a fundamental understanding of the underlying drivers, strengths and limitations that can be extrapolated into the future.
Engaging Communicator: You are able to effectively articulate concise and sound recommendations and tell engaging human-centered stories tailored to internal & external partners.
Desired Specialized Skills
T-Shaped Designer & Researcher: You're a Jack or Jill of Many Trades and a true Master of one or two areas of deep expertise including:
Interaction Design, Rapid Prototyping, Information Architecture, Wireframing
Visual Language, Styleguide & Asset Design using Photoshop, Illustrator, Sketch, etc
3D modeling and motion design for digital interface and other in-vehicle applications.
Design of low-poly models, mapping, texturing, lighting, and animation for 3D Realtime Rendering & Game Engines.
Human Factors, Cognitive Psychology & Ergonomics.
Research & Synthesis Methodologies including Contextual Inquiry, Data Analysis, Competitive Analysis, User Personas, User Interviews, Usability Testing, Heuristic Analysis, Affinity Diagrams, etc
Any other research & prototyping superpowers that helps us envision, design and validate future experiences.
Gearhead: You have a passion & purpose for shaping the future of mobility, and are revved up with some motor oil or electric current charging though your veins.
Work Flexibility
Diversity Champion: We strongly believe that to design the best products our team needs to be as diverse as our global customers. The more diverse the input of our experiences, the more complex & rich the output of our designs. We expect you to actively and consciously support our work culture which demands empathy, self-awareness, respect, compassion and understanding for diverse perspectives, backgrounds, and life stages.
Life-long Learner, Mentor & Teacher: We want you to always look for opportunities to level up your skills and develop your individual superpowers. That includes actively learning by doing, as well as teaching and mentoring your colleagues through our Advanced UX Academy. We believe that everyone has something to teach and everyone has something to learn.
World Traveler: We work globally with some great teams and partners. You are willing and able to occasionally travel in order to:
o support the demonstration of showcars and exhibits
o conduct/participate in design-thinking and partner workshops
o conduct UX research and user/customer interviews
o attend conferences and autoshows
Test Driver: We build some interesting and sometimes unusual vehicles that need to be driven safely. So you should pass our advanced driver training and be comfortable (or ideally excited) driving heavily modified non-production vehicles.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
This role description is a guideline and does not create contractual rights between the Company and any of its employees. The Company does not enter into any type of employment contract, implied or written, with its employees regarding job security



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