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Senior Campaigns Marketing Manager, ERP/EPM - N.A. Marketing

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
You have a passion forbuilding campaigns and programs that generate sales pipeline. You enjoythinking through each nuance of the buyer s journey as you create programsacross digital and offline channels.You are intenselydata-driven: you know what it takes to improve marketing conversion rates anddrive success.
Soundfamiliar? Here s your chance to be part of a team that s transforming demandgeneration at one of the world s flagship tech companies.
The Experience
Big things are happeninghere at Oracle. As the Cloud leader, we offer the broadest suite of Cloudsolutions - and we re introducing new services every month for 400,000customers worldwide. Innovation at this level starts with our employees:we look for creative people with an entrepreneurial spirit those who see newpossibilities and welcome new challenges.
Oracle employees enjoyindustry-leading compensation and benefits, a flexible work environment,educational opportunities, and work/life tools to balance professional andpersonal goals.
If you re looking toelevate your career - and have fun doing it - you ve come to the right place.
The Role
This is an excitingopportunity to play an influential role on Oracle s North America Marketingteam. The Senior Campaigns Marketing Manager will manage and executeintegrated demand generation campaigns and programs for Oracle EnterpriseResource Planning (ERP) Cloud, Oracle Enterprise Performance Management (EPM)Cloud and key Competitive Install-based programs for the Upmarket and MajorAccounts (midmarket) revenue bands.
Working closely withProduct Marketing, Digital Marketing, Marketing Operations, Corporate Events,Partner Marketing, Development, and Field Marketing colleagues on theERP/EPM/SCM Cloud NA Applications Marketing team, the Senior CampaignsMarketing Manager will create an integrated marketing strategy, deliveringtactics to drive growth through data-driven marketing.
Key Responsibilities:
_Defining Campaign Targets_: Define the target audience and its preferences, needs, and challenges, using personas developed for our ERP and EPM products. Align with our Demand Center and Corporate Technology team to build out the list targets, acquire new contacts, and ensure they are in our Marketing Database.
_Strategic Campaign Planning_: Build campaign strategy and contact acquisition strategy. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs) to pass to sales, and grow and close pipeline.
_Content and Messaging_: Work with content managers to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer s journey stage. Employ value propositions and messaging that maximizes pipeline, revenue, and awareness for campaign focus area.
_Ongoing Campaign & Event Management and Execution_: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, events (home-grown regional live events and webinars, as well as targeted sponsorship of regional third party events and webinars) - to engage prospects and accelerate close process.
_Sales Enablement & Communications_: Work closely with the Field Marketing leads to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation. Build tools and resources for sales to easily leverage with accounts. Additionally, in this role, you will align closely to our BDC team liaison to ensure programs are set up to flow to the right sales teams and build communications to ensure they know how to follow up on leads. Serve as a liaison trouble shooting problems as they arise.
_Digital Marketing_: Work with internal marketing leaders and external agencies to plan, buy, and measure digital media including paid media, paid search, paid social, display, and syndication. You will lead the execution of media campaigns from beginning to end, guiding stakeholders on best practices, measuring and reporting on performance, and sharing new ideas to improve success. The end goals: generate sales leads and conversions, amplify our brand, and drive traffic to our online platforms. This requires tight alignment with our agency on building campaign briefs for digital execution, managing progress and optimizations, and refining to yield results.
_Lead Management and Reporting_: Analyze marketing generated pipeline, implementing action plans to address gaps. Ensure leads are followed up with in a timely manner. Elevate business issues with lead flow and drive resolution across the organization. Partner with sales to ensure accurate ROI tracking.
Preferred Qualifications
5 years in B2B demand generation
2 years in SaaS software marketing
Experience with ERP solutions or competitive ERP solutions a plus
Experience with paid media a plus
Experience in strategy, planning, and execution of integrated marketing programs
Ability to rapidly learn, internalize, and leverage product/campaign information
Strong organizational, communication skills; comfortable dealing with senior management
Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits
Expertise in managing projects across various, regionally distributed teams
Experience working with sales, and comfortable managing/maintaining a relationship with sales leadership
Experience with field marketing event planning a plus
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Knowledge of Sirius Decision waterfall methodology

Travel Component: Minimal. Approx. 10% travel within the UnitedStates and Canada may be required to successfully fill this role.
Position Location: /Role is based in North America and requiresclose coordination with virtual team. /
Be part of the innovation!
end
Job: Marketing
Organization: Oracle
Title: Senior Campaigns Marketing Manager, ERP/EPM - N.A. Marketing
Location: United States
Requisition ID: 180016ZX


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