Senior Manager, Web Analytics & Experimentation


Senior Manager, Web Analytics & Experimentation

Job Type: Full-TimeLocation:Belmont, CADepartment:Web Marketing & eCommerce

The RingCentral environment is dynamic, success-driven, team-oriented and committed to providing world class service for its customers. Do you have the ability to thrive in a fast-paced environment? We are looking for candidates with an entrepreneurial spark!

We re not a phone company; we re a cloud business-solutions provider. We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way.

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

Job Description:

RingCentral is seeking an ambitious and creative Senior Manager, Web Analytics & Experimentation. This role is critical to the success of the RingCentral s overall web business. You will be leading a comprehensive analysis of web activity, identifying user behavior patterns that are ripe for optimization, and owning the overall website conversion and optimization strategy.

You will play a pivotal role in helping to shape RingCentral s marketing strategy and will be a key advisor for marketers across the company. Your expertise will guide teams through the entire marketing journey from strategy formulation to tactical execution of A/B and multivariate tests, to measurement and optimization. Additionally, you will focus on personalization, dynamically serving up the most engaging and highest converting web experiences and content to various segments and persona types.

This role is responsible for continuously analyzing online visitors behavior and site performance and then collaborating with business leads, creative teams, and developers to develop, design and execute effective and measurable tests and increase conversion and lead to growth in revenue.


  • Develop, manage and deliver website testing strategy and online experimentation roadmap of tests (including headlines, copy, value propositions, and calls to action to improve conversions).
  • Analyze website behavior and performance metrics to develop user experience optimization efforts
  • Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations. Work closely with our internal developer and analyst teams to implement tests & experiments.
  • Manage multiple and concurrent test projects, keep them on schedule and within scope
  • Configure and use website analytics and testing platforms to measure the performance of experiments
  • Monitor performance KPIs for changes in trends, share insights and make recommendations to the marketing team
  • Read, document and communicate results and recommendations of all initiatives and A/B tests to stakeholders and senior leaders regularly
  • Verify and maintain the integrity of data sources used to record funnel metrics in Adobe Analytics.
  • Partner closely with the Demand Gen team, Product Marketing, Content Marketing, Customer Marketing, and other stakeholders on web initiatives.


  • Bachelor s degree ideally in statistics, finance, mathematics, analytics, or in a quantitative discipline. MBA a plus.
  • 4 - 6 + years of experience running web projects focused on driving engagement and conversion rate optimization, ideally within a high-volume ecommerce environment.
  • Excellent analytical skills - ability to understand and interpret data within the context of the AB / Multivariate testing domains.
  • Deep experience in web analytics; familiarity with Adobe Analytics Suite very helpful.
  • Strong experience with web CMS systems, behavioral analytics and website targeting platforms; for instance: Adobe AEM, Drupal, Adobe Target, Optimizely, Clicktale, Hotjar, etc.
  • Experience writing marketing and analytics requirements documents.
  • Excellent communication skills ability to communicate complex test results findings and recommendations persuasively, in a compelling and easy to understand manner
  • Demonstrated ability to work extremely well with cross-functional teams; independently and proactively (design, marketing, support, development, product).
  • Must be results-oriented and able to prioritize multiple initiatives in a fast-paced environment and can execute plans and initiatives with sense of urgency.

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